Windows Phone app makes fives times more than iOS version - A developer case study

Anlock

We similar single case studies. You lot become exceptional detail and that personal affect. We also know you lot can't extrapolate the result to every similar situation, but they are useful for cartoon some conclusions. For instance, a few months ago, we wrote about about a Mortal Kombat guide for Windows Telephone versus its Android version (Part 1, Part 2), with the former having a college return in ad-revenue. At present nosotros turn to a case with iOS.

The story is told by Anlock, who specialize in child-learning apps for mobile platforms. They brand the same apps for both iOS and Windows Telephone except that the iOS version is "more enhanced". They were making simply iOS apps only were persuaded to try their paw at Windows Phone--since they had all the content, porting was like shooting fish in a barrel. On both platforms their apps received the aforementioned iv and v star reviews and both were fifty-fifty featured at some signal in the Market place and App Shop. The merely difference betwixt the 2, actually, was Anlock tried an "extensive ad entrada" with iOS (that failed) whereas on WP7, they had no out-of-pocket advertising programme. So what was the outcome?

"In terms of ranking, our WP7 app has been number i in the US in the Kids + Family category for the past three months in the Market place. As for the iPhone app, it has been ranked in the top 400 in Games\Educational for more than than 2/3 of the unabridged time frame, reaching the top 100.

The end issue? As said, FIVE time more sales of our WP7 app vs. our iPhone app."

The next question of course is, why the difference?

Afterward all, iOS has waaay more than users and lets exist honest, their app didn't exactly flop, in fact out of 500,000 apps it seemed to hold its own. The answer, they conclude, is the aforementioned one for that Mortal Kombat app:

"Apple has 500,000+ apps on the App Store compared to only 30,000+ on the Windows Telephone Market. The potential, in terms of devices in the market, of the App Store is huge compared to that of the Marketplace just, at the aforementioned fourth dimension, in that location is fierce competition and a LOT of noise in the App Shop, making it extremely difficult to stand out.

So, provided you lot have a killer app and unless y'all accept a solid, well coordinated marketing program in place for the App Shop that you volition execute with diligence along with a twist of luck, yous stand a pretty expert chance of having your app cached in the ruble. On the other hand your killer app will stand out on the Marketplace and volition reward you lot accordingly. And with all the Nokia devices hitting the market before long, it tin can only go better. Of class, the later you decide to bring together, the improve information technology is for the residuum of us that are already in…"

Yes developers, the Windows Telephone Market place has a lot of potential if you take a "killer app". While the Windows Phone market may not have the highest number, we all know it is nigh the quality of the apps, not the quantity. For Anlock, this was demonstrably proven. Check out their games here in the Spider web Market to see why they do so well on Windows Telephone.

Source: Anlock Blog; Thanks, Dimitris K., for the tip!